Fundamentals of Web Creation
Web Creation is the art and science of creating visually appealing, functional, and user-friendly websites. A well-designed website attracts visitors and ensures smooth navigation, readability, and an engaging user experience. 48% of visitors will leave your site if it’s visually unappealing or has poor functionality. Below are the fundamental aspects of creating a website without coding:
- Plan your website before starting
- Choose the right platform
- Branding: Colour Palette and Typography
- Visual Hierarchy
- Navigation
- Precautions
- Review after creation.
1. Plan Your Website
Before getting started, define why you want to create a website in the first place. This process ensures that every design decision will align with your site’s end goals.
In the case of an online store, the site design should show your brand identity and facilitate the customers’ buying journey, from product discovery to completing purchases.
Those who want to publish a portfolio website will wish for a design that complements their work.
If you need help defining the intent of your website, here are some guiding questions:
- Who is your site’s target audience?
- What are the main goals of your business’s content strategy? Is it to educate about a subject, sell products, or entertain visitors?
- What series of actions should website visitors take upon opening the site? These can include browsing your products, buying an item, reading content, or signing up for a newsletter.
- What voice and tone do you want to use to communicate with visitors? Do you want to sound professional, more laid-back, or somewhere in between?
These notes will be handy as you build your website, so be sure to remember them. After defining your goals, spy on your competitors’ websites to help you visualize how your future site should look like.
2. Choose the right platforms
One of the most critical decisions in the web creation process is choosing the right platform to build your website on. The platform you choose affects how your website looks and functions, and how easily you can update, scale, and manage it over time. Whether you’re creating a personal blog, an online store, or a business website, making the right choice at the beginning saves you time, money, and stress.
Web Platform: A web platform is the foundation or system used to build and manage a website. It includes tools, software, and services that support your web design, content management, and website functionality.
Kinds of Web Platform: Here are the main categories of web creation platforms;
- Web Hosting&Domain Providers( e.g., Hostinger, Bluehost, Namecheap, Genhost)
- Website Builders (e.g., Wix, Squarespace, Webflow)
- Content Management Systems (CMS) (e.g., WordPress, Joomla)
- eCommerce Platforms (e.g., Shopify, WooCommerce, BigCommerce)
- Script Marketplaces & Code Repositories (e.g., Skyroc Digital)
Choosing is often considered based on the kind of website you wish to create, for instance;
If I want to create a simple Business website that requires business information, a payment system, and fewer multi-task features, I will use WordPress because it will enable me to brand the business to my greatest taste, update information, create a business blog in the future, and much more.
If I want to create an Online store, I will choose WooCommerce because I am very used to WordPress. WooCommerce is a plugin in WordPress, and it’s very easy to customise, add products, and configure any kind of payment system you need.
If I want to create an Investment, Trading, Online Banking, or Courier Service website, I will look for their respective pre-coded script in Script Marketplaces like Skyroc Digital(We have the best customized scripts). When I buy, I will edit and customize to my brand that is why I will be teaching you a basic knowledge in Coding.
Owing to my experience, Hostinger is my favourite Web hosting & Domain provider because it has the strongest server, easy to navigate, best 24/7 customer service, best payment system and many more. I am loyal to the brand, although they are highly expensive. If you need cheap platforms, you can go for Namecheap or Genhost. They are all good.
3. Branding: Colour Palette and Typography
Branding is the process of creating a distinct identity for a business, product, or individual in the mind of the audience. It includes visual elements (like logos, colors, typography), tone of voice, messaging, and the overall customer experience. A strong brand communicates values, builds trust, and helps clients differentiate from competitors.
To make the process easier, we’ll go over the three main steps to ensure consistent branding when designing a website, they are;
- Know your target Audience
- Choose a Colour Palette
- Choose the Right Typography
A. Know Your Target Audience:
Your website should speak directly to the people you want to attract. Knowing your audience makes your branding feel relevant because it emotionally connects with them.
How to apply this:
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Research Demographics: Age, gender, occupation, income level, education, etc.
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Understand Psychographics: What are their goals, values, pain points, and lifestyle preferences?
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Tone and Language: Are they formal or casual? Do they respond better to aspirational messaging or down-to-earth honesty?
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Design Preferences: A youthful audience might prefer bold colors and playful layouts, while professionals may gravitate toward clean, minimal designs.
- Competitor analysis: Take a look at your competitor’s website and social media profiles. See how they position their brand and what type of content generates more engagement.
Example: A website for young creatives (like photographers or artists) might use vibrant colors, bold typography, and an informal tone. In contrast, a site targeting corporate clients (like a law firm) would lean towards muted colors, conservative fonts, and a professional voice.
B. Choose a Colour Palette:
Colours have a psychological impact and helps build instant recognition. Using a consistent colour palette strengthens brand identity and keeps the visual experience cohesive. Brands that consistently use the same colours across their marketing materials have an improved brand recognition rate of up to 80%.
The web creation best practices for creating an attractive colour palette for professional branding includes:
- Explore the colour theory: Before building a colour palette, it’s good to know what associations specific colors may have. Next, learn the various types of colour themes, such as monochromatic, triadic, analogous, and complementary, to find a good color combination for your brand.
- Colour codes are essential tools in a color palette because they provide exact values for reproducing colors across different platforms, eg. HEX Code (Hexadecimal) –
#FF5733(a bright orange-red), RGB (Red, Green, Blue) –rgb(255, 87, 51). - Don’t overlook contrast: Using highly contrasting colours improves readability and accessibility.
- Follow the 60/30/10 rule: Choose a primary colour that will make up 60% of your site and a secondary colour for 30%. The final 10% should use an accent color that either contrasts or complements the primary color.
- Understand Color Psychology: For instance: Blue = Trust & professionalism, Red = Energy & urgency, Green = growth, agriculture & health, Black = Luxury & sophistication.
- Tools to Help With Color Strategy
- Coolors.co – Generate palettes
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Adobe Color – Explore color harmony and accessibility
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Contrast Checker – Test legibility
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Color Hunt – Curated color schemes
C. Choose the Right Typography:
A site’s typography consists of a font style, size, appearance, and structure. Choosing the right website typography doesn’t only enhance the site’s aesthetics but also optimizes user experience and accessibility.
For example, to convey serious messages and important information, pick a font style that isn’t as distracting as a more styled font.
Other web creation best practices to improve your site’s typography include:
- Limit the number of font styles. Using too many styles will make your site appear unprofessional. Sticking with two visually compatible yet distinguishable font styles is better for maintaining consistency.
- Use web-safe fonts: Web-safe fonts are more likely to render as intended on different browsers and devices, keeping your branding consistent and optimizing the site’s readability.
- Set proportional text sizes: A good rule of thumb is to set your website text to a minimum size of 16 pixels. To experiment with text sizes and preview how they will appear on the site, use online tools like Gridlover.
- Use 50-75 characters per line. Don’t add more characters to avoid boredom and eye fatigue.
Conclusion
Branding is far more than just a logo or a color scheme—it’s the total perception of a business, built through consistent visuals, messaging, and customer experience. A strong brand builds trust, sets a business apart, and makes a lasting impression in the minds of its audience.
As a brand designer creating a website, your job is to translate that brand identity into a digital experience that feels cohesive, emotionally engaging, and user-friendly. To do this effectively:
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Understand the Brand Deeply – Know its mission, values, voice, and audience.
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Be Strategic with Visual Identity – Use consistent color palettes, typography, and layout styles that align with the brand’s personality.
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Design for the User – Build with the target audience in mind; ensure the site is intuitive, accessible, and visually engaging.
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Tell a Story – Let every part of the website reflect the brand’s story and values, from headlines to calls-to-action.
A well-branded website doesn’t just look good—it communicates clearly, builds connection, and drives results. That’s what makes branding powerful, and what makes your role as a designer so impactful.
